PXL Pop Up Shop

Category: Identity, Environmental

PXL is a rebranding of the University of Houston Graphic Design pop-up shop. The goal of the shop is to promote the graphic design program and to raise funds for their graduation portfolio showcase, a public gallery where the students show thier collective work from the last two years. Based on the pixel, the branding  uses brightly colored squares of color and pattern to create a dynamic and colorful environment for the designed products.